http://video.china.alibaba.com/video/view/147030.html
Recently a video interview with the warm Alibaba received extensive attention, many of my friends asked to sort out an interview text,
Warm in accordance with the text content of the discussion out inside the next time, we will release a part of the day, an interview text, everyone’s attention and discussion, the summary is not good enough warm, or hope that you will supplement Oh, He He ~~~~~
Issue 2. How to prepare for before you purchase it?
I think the retailers to purchase pre-preparation is necessary. This is at least the following 3 points should be very clear. Have a general plan, and avoid going to the wholesale market by those sellers of the beautiful MM temptation chaos sweeping a bunch of junk goods back. (Because we have several retail customers purchase just the beginning, there was no adequate provision to do the following, eat this loss, saying that sold a few months, and half of the shipment does not sell. Painful experience .)
1.Comprehensive consideration of the number and amount of purchase
a. For the newly opened shops are:
Distribution for the first time you can be estimated:
For example, that is 10 square meters of shops, probably about 100 goods shop. If you want to count and color code to Prepare all the necessary, then probably about 150 goods.
b.Usually getting goods are also to pay attention to the strategy：
Is to take a good amount of your income goods. Depending on your shop’s sales, there are planned purchase.
For example: If your shop monthly turnover of about 50000, you absolutely can not purchase more than 40,000. If you have only 5 million a month turnover, and you are in 8 million of goods, even if the over-sold 7 million, or pressure of 10,000 yuan. Although many goods stores, sales might be larger. However, the 2 million fewer goods, not necessarily how much less turnover. But will increase the pressure money. Because sales is for a single retail store has a critical value.
So, please keep in mind: a certain volume of business in accordance with their planned purchase.
2.Good control of the rhythm of each month of purchase
Always concerned about the home inventory. Summary before purchase goods also sold under the house before long, it is the most crucial of the total number of your purchase has a guide.
Because women’s update very quickly, this year, will sell the products this quarter, perhaps a few months, he was included in the obsolete product. Therefore, purchase is necessary to emphasize the rhythm, that is: the new quarter of red goods, intermittent purchase, festivals possession of goods, seasonal uniform when the Clearance.
a.Chong Cargo: In most parts of the rhythm of the domestic like this: in March last spring, in May last summer, in September last Autumn, in November last winter. Of course, if you are a novice, or for the quarter, the overall trend is not very self-confidence, can be relatively postpone that visit in the wholesale market for some time, have feelings, and then slowly try new.
Because it is the beginning of a new quarter, so sales of these goods may be longer, for example, in March of the goods can be sold for 4,5 month. Since the sellers time to a more adequate, and also periods of peak demand, so in March of the spring to the foot.
b.To continue to purchase, thenIn order to maintain the shop 20% of new goods. This ratio is arrived at through the data analysis. 20% of new goods both guarantee that your cash flow while assuring the shop there have been new on the shelves to keep the shop for new and old customers.
c.Festivals possession of goods: Every holiday, we all go out and spend a holiday, and shop some hot business. Then you can close up the new goods, specializing in selling slow-moving goods and the basic models have been easy to sell. Because of seasons, we are all directed at mood, atmosphere, go shopping, so this time, what will be easy to sell the goods. Moreover, when the major shopping malls are in discount promotions, you difficult to sell the products of the Shang Hao price.
d.Seasonal uniform Clearance:This topic until the following stocks mentioned how to deal with the topic in more detail to explain.
3.A good grasp of the style of shops, consumer groups and clothing grade position.
This aspect, in fact, you consider opening a shop fitting should be determined well before the. Because these are related to your shop decoration and location closely linked. Then go to purchase before, we must remind ourselves once again sober, what kind of products are suitable for your shop. Do not go there, saw sales of MM wearing beautiful clothes look good, and then goes on by her powerful mouth of the instigation, has lost direction, blindly purchase a.
Some of the above is only done enough to prepare before they can proceed to purchase.
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