Wednesday, March 10, 2010

Smartphones in China: market overview - Aarkstore Enterprise

The three Chinese operators have been readying their smartphone portfolios and services since the 3G licences were awarded in 2009. Here we analyse the different smartphone strategies of China Mobile, China Telecom and China Unicom, and assess the challenges and opportunities presented by the emerging smartphone market.

 

 Table of Contents :

 Executive summary

 In a nutshell

 Ovum view

 Key messages

 Challenges and opportunities

 China Mobile has an early lead, but needs to raise awareness of OPhone brand

 Pricing and subsidies are critical in this market

 China will benefit from industry-wide focus on low-cost smartphones

 China’s censorship system could prevent international vendors from penetrating the Chinese market

 Smartphone competition in the Chinese market

 Operator strategies for smartphones

 OPhone: home-grown by China Mobile

 iPhone and GPhone: China Unicom’s hope

 RIM’s BlackBerry: China Telecom’s first step

 Comparison of OPhone and iPhone

 3G showed strong growth in 4Q09

 SWOT analysis

 China Mobile

 Strengths

 Weaknesses

 Opportunities

 Threats

 China Unicom

 Strengths

 Weaknesses

 Opportunities

 Threats

 

 List of Tables

 Table 1: OPhone on China Mobile versus iPhone on China Unicom

 Table 2: 3G development by China Mobile, China Telecom and China Unicom

 

 List of Figures

 Figure 1: China’s mobile operators compared

 Figure 2: Current OPhone models

 Figure 3: UI comparison of the OPhone and iPhone

More Information:

http://www.aarkstore.com/reports/Smartphones-in-China-market-overview-38140.html

[Via http://aarkreport.wordpress.com]

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